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This site localniche.ontariochicken.ca has the following on the homepage, "Local Niche Chicken Markets Policy No." We noticed that the website also said " For farmers and consumers across Ontario." It also stated " ENABLING NEW BUSINESS OPPORTUNITIES AND CONSUMER CHOICE. CLICK HERE TO APPLY TODAY! BACK TO CHICKEN FARMERS OF ONTARIOS ontariochicken. CLICK HERE FOR MORE PROGRAM INFORMATION AND FAQs. CFO Continues to Meet Needs of Evolving Consumer Markets With Launch of Local Nich. Fresh Ideas, Growing Together." The header had Chicken as the highest ranking keyword. It was followed by Ontario farmers, where does my chicken come from, and family farms which isn't as ranked as highly as Chicken. The next words the site used was supply management. raised by an Ontario farmer was also included but will not be seen by search crawlers.